Use platform-specific metrics to understand your creator and individual posts. Views, reach and engagement describe different things.
Overview brings platform trends together. Select YouTube, Instagram, Facebook or TikTok for its own analytics, or open a post to inspect that piece of content.
When comparing results, match the platform, metric, post and date range. Lifetime views are different from views gained during a period; reach, impressions, likes and followers measure different outcomes.
Some insights require channel authorization. Platforms also expose different history and update at different times, so every channel will not have the same charts.
For missing posts, see refreshing data. For an unexpected count or spike, send a precise comparison.